Local SEO & Paid Media for Warsaw's Russian-Speaking Taxi Market — Under NDA
Scaling driver recruitment to Russian-speaking communities across Warsaw, Kraków, and Wrocław — from invisible to #1 in local search in 4 months.
Challenge
The company needed to reach Russian-speaking communities across three Polish cities — Warsaw, Kraków, and Wrocław — for driver recruitment. The demand was real and active: Russian-speaking drivers were searching for exactly this kind of opportunity. But the company was invisible to them. There was no local search presence, no multilingual content, and no Google Business Profile strategy in any of the three markets.
What We Did
We built a multilingual local SEO foundation covering Russian, Polish, and Ukrainian, with dedicated city-specific landing pages rather than one generic page trying to rank everywhere at once. Each city page was paired with a fully optimised Google Business Profile, built around the local search behaviour of that specific market. Underneath that, we ran a technical audit to fix crawlability issues, managed citations across the directories that matter for local Warsaw-market SEO, and structured internal linking so authority flowed to the pages doing the recruiting.
Results
Organic traffic grew +340% over 4 months. The company reached the #1 position in Warsaw search for its primary driver-recruitment queries. All three languages — Russian, Polish, and Ukrainian — are live across every city page, and Google Business Profile impressions grew 8× in the same period.
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