Ovivo: Paid Acquisition for an E-Bike Brand Launch
Launching an e-bike brand against strong price-sensitivity and long consideration cycles — 4.8× blended ROAS across paid social and search.
Challenge
Ovivo entered the e-mobility retail market with strong price-sensitivity among buyers and consideration cycles that can stretch weeks. Paid acquisition needed to drive both test-ride bookings and direct purchase without burning budget on unqualified traffic.
What We Did
We ran coordinated paid acquisition across Google Ads and Meta Ads, targeting intent signals at different stages of the consideration cycle. Campaign structure separated awareness, consideration, and conversion objectives to manage blended ROAS across the full funnel.
Results
Blended ROAS reached 4.8× across paid social and search. Test-ride bookings lifted 3.2×. Cost per acquisition dropped 38%.
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