Ovivo: Paid Acquisition for an E-Bike Brand Launch
Launching an e-bike brand against strong price-sensitivity and long consideration cycles — 4.8× blended ROAS across paid social and search.
Challenge
Ovivo entered the e-mobility retail market against strong price-sensitivity among buyers and consideration cycles that can stretch for weeks before a purchase decision. An e-bike isn't an impulse buy — most buyers research, compare, and often want to test-ride before committing. Paid acquisition needed to drive both test-ride bookings and direct purchase, without burning budget on clicks from browsers who were months away from buying.
What We Did
We ran coordinated paid acquisition across Google Ads and Meta Ads, structured around where a buyer actually sat in the consideration cycle rather than one generic conversion campaign. Awareness campaigns introduced the brand to relevant audiences; consideration campaigns re-engaged people who'd shown research intent with comparison and feature content; conversion campaigns focused tightly on test-ride bookings and purchase-ready audiences. Budget was actively rebalanced between stages as blended ROAS data came in, rather than fixed at launch.
Results
Blended ROAS reached 4.8× across paid social and search — a strong result for a category with long consideration cycles. Test-ride bookings lifted 3.2×, turning research-stage interest into an in-person touchpoint that moved buyers closer to a decision. Cost per acquisition dropped 38% as funnel-stage targeting reduced spend on unqualified early-stage clicks.
Let's build your growth case study.
Book a free diagnostic. We'll audit your current position and outline exactly what would move the needle.