Fonia Travel: Programmatic SEO for a Travel eSIM Brand
Capturing travel-intent searchers against well-funded eSIM competitors using programmatic SEO — +340% organic traffic in 4 months.
Challenge
The travel eSIM market is dominated by well-funded competitors with significant paid acquisition budgets. Fonia Travel needed to build organic visibility at scale across destination-specific queries, without matching competitor ad spend.
What We Did
We built a programmatic SEO architecture targeting destination-specific travel intent queries — generating scalable content pages covering key travel corridors and use cases. Paid search ran in parallel for high-conversion seasonal terms.
Results
Organic traffic grew +340% over 4 months. Summer conversion rates lifted 2.7×. Destination-specific cost per click dropped 31% as organic volume reduced reliance on paid.
Let's build your growth case study.
Book a free diagnostic. We'll audit your current position and outline exactly what would move the needle.