FEDRS: Technical SEO in a Category Where Paid Ads Are Banned
Building commercial visibility for a regulated product category where paid advertising is banned across all major platforms — +156% organic traffic on commercial pages in 5 months.
Challenge
FEDRS operates in a regulated consumer goods category where paid advertising is banned across all major platforms. Organic search was the only scalable acquisition channel — making technical SEO and content authority the entire strategy, with no paid support available.
What We Did
We executed a full technical SEO audit and restructured the commercial pages, targeting flavour and product-category keywords with strong purchase intent. On-page optimisation, internal linking architecture, structured data, and crawlability improvements formed the foundation of the work.
Results
Organic traffic on commercial pages grew +156% over 5 months. Eighteen flavour-specific keywords reached position #1. Retailer enquiries grew 3.1× year-over-year.
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