Cody Solutions: Growth Engine for a Warsaw B2B SaaS Company
Ranking for competitive software outsourcing keywords in a crowded B2B market — 3.2× qualified leads and domain authority from 18 to 31 in 6 months.
Challenge
Cody Solutions was competing for software outsourcing keywords in English-language search — a category in Warsaw dominated by incumbents with years of accumulated domain authority. Paid acquisition alone could generate clicks, but not qualified pipeline at a cost the business could sustain long-term. Without organic authority to back it up, every lead was getting more expensive.
What We Did
We ran the Growth Engine package end to end: a technical SEO foundation to fix crawlability and indexation gaps, a content strategy built specifically around commercial-intent B2B search queries — the terms a buyer types when they're ready to shortlist vendors, not just research — and ongoing Google Ads management to keep qualified pipeline flowing while organic authority built up. Targeted link building ran alongside the on-page work, closing the domain authority gap with established competitors instead of trying to out-publish them on content volume alone.
Results
Qualified leads grew 3.2× over 6 months. Domain authority increased from 18 to 31 — a structural gain that keeps compounding after the engagement, not just a temporary traffic spike. Cody Solutions reached #1 in Warsaw English-language search for its core software outsourcing terms.
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