Adore Perfumery: Full-Service Growth for a 17-Store Beauty Retailer
Translating 17 physical stores and 486,000 Instagram followers into consistent e-commerce revenue — +215% revenue via Meta Ads year-over-year.
Challenge
Adore Perfumery had 17 physical stores and 486,000 Instagram followers, but e-commerce revenue was not keeping pace with the brand's social presence. The challenge was converting a large, engaged audience into consistent online and in-store purchases.
What We Did
We ran a full-service engagement across Meta Ads and Google Ads. Audience architecture connected the existing Instagram following to purchase intent, with separate campaigns optimised for online conversion and in-store footfall by location.
Results
E-commerce revenue via Meta Ads grew +215% year-over-year. ROAS held above 6× for 9 of 10 months. In-store footfall increased 42%.
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